1952 in Torino
In 1952 the company Asiam ( Italian Cars Motorcycles Sport Articles) was born as a handicraft company that produced bags and motorcycle or scooter saddle covers.
At the end of the 50’s the production of car seat covers had begun, that work wouldbe the prevalent activitysince the beginning of the 60’s
1959 ASIAM does not imitate, create!
Begins a creative period in which the anatomical seat cover is realized that improves the comfort of the seats that in these times are quite simply.
In the sixties, the annual appointment with customers at the Turin International Motor Show at Parco del Valentino begins
1974 new headquarters
in 1974 the new current headquarters was inaugurated not far from the previous one.
the range of custom-made covers is increasingly extended
since 1984 the Turin International Motor Show has been moved to the Lingotto
1994 a new generation
since 1994 the founders' niece has managed the company, continuing the family spirit and renewing the aesthetic taste with new fabrics and models that are always renewed.
currently it is possible to buy the custom-made cover for your car. online
Send us your request with the photos of your seats: