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1952 i fondatori
1952 in Torino
1952 marchio vecchio.gif

In 1952 the company Asiam ( Italian Cars Motorcycles Sport Articles) was born as a handicraft company that produced bags and motorcycle or scooter saddle covers.

1956 1a esposizione subalpina  motociclo.

At the end of the 50’s the production of car seat covers had begun, that work wouldbe the prevalent activitysince the beginning of the 60’s

1959 ASIAM does not imitate, create! 

Begins a creative period in which the anatomical seat cover is realized that improves the comfort of the seats that in these times are quite simply.

fodera anatomica.gif

In the sixties, the annual appointment with customers at the Turin International Motor Show at Parco del Valentino begins

1965 47salone auto.jpg
1974 new headquarters

in 1974 the new current headquarters was inaugurated not far from the previous one.


the range of custom-made covers is increasingly extended

1973 leonardo.jpg

since 1984 the Turin International Motor Show has been moved to the Lingotto

1990 salone auto.jpg
1994 a new generation

since 1994 the founders' niece has managed the company, continuing the family spirit and renewing the aesthetic taste with new fabrics and models that are always renewed.


currently it is possible to buy the custom-made cover for your car. online

Send us your request with the photos of your seats:

Volkswagen Amarok sedili anteriori_1500x
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